There’s one thing of a revolution happening within the dog food trade. For many years, our number of cat meals has been in large part monopolized via a handful of gamers. Even if we expect we’re buying groceries round for various manufacturers, extra continuously than now not, we’re in fact nonetheless striking our cash in the similar bulging wallet. Even though the time period ‘fat cats’ could be a bit of at the nostril, it’s quite apropos, with company giants maintaining all of the playing cards in relation to tom cat diet.
Extra lately, alternatively, puppy homeowners have turn into extra discerning in regards to the meals they’re helping their four-legged members of the family, and several other smaller, unbiased dog food firms have sprung up to respond to the decision. For Petra Luna, founding father of the preferred YouTube channel, CatCrazy Inc., the adventure from cat lover and content material author to dog food entrepreneur has been an emotional one.
Loopy Hepper Woman – And Proud!
Petra, Wazoo & Chopin
Petra has at all times been a lover of all issues tom cat, and several other years in the past, she determined to start out sharing that love thru movies. Her quirky but relatable taste temporarily gained over a legion of enthusiasts and fans as she tackled subjects, questions, interviews, and product critiques about all issues tom cat.
One topic house that every one puppy oldsters are all too acutely aware of is that of loss, and it was once the tragic and surprising passing of 2 of her personal younger cats that despatched Petra at the surprising trail into the sector of cat meals introduction.
In the course of a pet food protection recall, Wazoo and her 18-month-old son, Chopin, changed into the primary reported tom cat instances suffering from the similar toxin that had led to the deaths of a number of canine. Mischievous Chopin was once no stranger to the vet health center, having price his doting oldsters $5000 when he swallowed a toy at simply 10 weeks previous. Petra and her husband couldn’t consider that only one yr later, they’d be announcing good-bye to him eternally.
The meals that Chopin and his mom had ingested led to irreversible kidney failure, and each cats died inside six months of one another. As a substitute of wallowing within the melancholy of her loss, Petra determined that she would do the whole lot in her energy to prevent this similar tragedy from going down once more.
Courses From Loss
Petra & Sochi
What began out as analysis into an remoted incident become a zeal undertaking, as Petra exposed information about the cat meals trade that stunned her. Puppy meals that she had prior to now regarded as to be top rate and top-rated have been proving again and again to be filled with fillers, preservatives, and poor-quality substances. Even though those meals have been regarded as protected and nutritionally balanced, Petra felt disappointed via the trade she had as soon as depended on with the well being of her pets.
Figuring out that this wasn’t simply an remoted downside however a systemic factor, Petra determined to take regulate of her cats’ diet via growing home-prepared foods. When she noticed the dramatic development of their well being, she knew she couldn’t forestall there.
“I assembled a dedicated team of devoted cat lovers, including a great food scientist (our Chef de Meow), to develop and launch CatCrazy, a premium brand I could finally stand behind, founded in the memory of Chopin and Wazoo, so that no other cat parent has to experience that same pain and guilt.”
In honoring Chopin and Wazoo, Petra has created greater than only a cat meals emblem—she’s constructed a motion towards transparency, high quality, and compassion in puppy diet. We’re excited to observe CatCrazy proceed to encourage cat oldsters to assume another way about what’s of their cats’ bowls.
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